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Food Franchisein India |
The number of food chains operating in the country
has gone up at a staggering pace in the recent past. Not only the well-known
multinational brands but a number of local players have also entered the field
and are looking to bite off a big share of the open market that has also
expanded in the recent past and the trend is likely to continue in the coming
years as well. The variety of franchise opportunities available in the country
includes Fast Food, Western, Indian, South Indian and Regional among others.
Fast food culture is getting the maximum growth and
interest of business owners and the same can be observed with the growing
number of outlets in various parts of the country. While the growth in the
bigger cities is certainly on the higher side, the smaller towns are not too
far behind either. The biggest boost is provided by the coming up on
Multinational Brands including MacDonald's and KFC Chicken among others. A number
of Indian companies are also following the suit. All this simply means a huge
number of options for the people to consider and select from when it comes to
opting for a food franchise. Some of the popular food franchise options in
India include Mumbaiking fast food, Moti Mahal Delux Legendary Culinary, Mr.
and Mrs. Idly and Fusion Lounge to name a few. The list is a long one and runs
into thousands.
According to the professionals of the field, while
the metropolitans would continue to generate the bulk of revenue when it comes
to food franchise business in India, Tire II and Tire III cities has a huge
potential and are likely to be the favorable ground for the coming up of new
franchisees related to the food industry.
Food industry ranging from Fast Food to coffee shops
and even the traditional hotels has become a major component of the modern
day's life. While you can never take away the food related temptation from
Indians, the fast food and café franchise are riding high on the youth wave and
why should not they? India is one of the youngest countries in the world when
it comes to average age and the situation is not going to chance a bit in the
near future as well. With the increase in income levels, people are spending on
food more than ever before. While most retail space based outlets were shut
down during the recent economic crises, economists around the globe were a
little surprised because of the huge profits made by the Indian food industry.
Urbanization, changing lifestyle and rise of the
middle class are the major reasons behind the increase in number of the food
based franchise models. The growth and potential is so astonishing that not
only the local players are introducing unique Indian menus to attract the taste
buds but the international brands have also started introducing new flavors and
alternatives at the same time as the international market - A trend that was
never seen before.
The shift to the fast food is mainly because of the
odd working hours of the corporate world. The coming up of a number of
different national and international companies has provided more disposable
income but has robbed them of the time as well. People do not really get time
as in the old days to cook at home. Instead, they are more interested in
enjoying the time with family and friends and they are also right in a way
simply because of the fact that they do not really get enough time for the
same. The franchise outlets are opening at every other corner of the cities and
can be found in areas including schools malls, office buildings, hospitals and
airports to name a few. This makes them a default dining option for most.
Consider a situation when you have a flight to catch or are in a hospital for a
quick check up and do not really have time to go to home and have home cooked
food. Are you prepared to stay empty stomach for long hours? Even if you try,
the heavy load of work would not let you do the same.
The interesting point to understand here is that the
traditional food and thalies have not lost the battle in any way. They have
carved their own niche and have made great profits in the recent past. Indians
love food is an open secret and whenever they get time, they go out with family
and dine together. With the coming up of online services and home delivery
options, all they need to do is call the franchisee and the food is delivered
to their home in a matter of a few
minutes. You can also find a number of international foods like burgers and
Pizzas in the desi avatar and taste just to attract more consumers.
The brands have started acting in the Tier II and
Tier II I cities as well and soon would be targeting the rural areas. As per
the experts, opting for a food franchise in India is probably the best
alternative in case you are looking to invest in business in India.
Some of the great features related to Indian Food
industry that has played a huge role in making it a success include
·
Improved Hygienic Levels
·
No use of colors
·
No compromise on taste
·
Range of options to chose from
·
Traditional servings
·
Affordable budget
·
Something in store for everybody
The latest offerings when it comes to food franchise
in India include chats, lassie, ice creams, kababs, tandoori pizzas, sizzlers,
vadapavs, panipuries, rolls and shakes among others.
The great opportunities certainly make the option a
lucrative one for the aspiring entrepreneurs.
As per an estimate, there are over 10 million street
vendors in India and each town has its own taste and food preparation style. It
is time to bring those taste to the entire nations and with opting of hygienic
services and great delivery, any food franchise can be a runaway success.